Rare Transferware Advertising Plate for Home Furnishings Store c1890

Rare Transferware Advertising Plate 

Glass and Porcelain Warehouse 

E. Neunreiter & Son 

Strasbourg, France (formerly Straßburg, Germany) 

c1890

This is a brown transfer printed plate with reticulated edges and six applied green moulded sprigs. It measures 7 inches in diameter. It is decorated with an elaborate advertisement containing details of a new line of dessert ware, presented in various decorative fonts.

The plate was made as an advertising giveaway for a nineteenth century glass pottery porcelain and home furnishings warehouse in Strasbourg France (formerly Germany). The plate advertises E. Neunreiter & Son, a German home furnishings retailer that was situated adjacent to a hotel and at various other locations listed on the plate. The company sold everything needed to furnish a home, carrying an array of goods manufactured by other companies. Research on the internet shows photographs of the vast interior of the warehouse. Founded in 1865 by E. Neunreuther, the company was run by his widow from 1899 until its closing in 1918. There are no records of what happened to the company after that date.

The plate has an impressed numeral 359 on the reverse side. It does not show a date of production and there is no maker's mark to indicate who manufactured the plate.

The plate is in very good overall condition with utensil wear and nips and nibbles along the rounded edges, consistent with prior use, but no chips cracks or repairs.